E-Commerce
Kōhī Roasters
A self-initiated concept, designed and built by the studio. The brand is fictional: it is not client work, and nothing here describes a real client or result.
Overview
A concept shop for a small coffee roaster selling single-origin beans by subscription.
Type
Online store
Scope
Identity, UX, e-commerce design
Status
Concept
Challenge
Coffee shops online blur together: brown bags, tasting notes, a checkout. Each origin should feel like its own small release.
Approach
Give every origin a colour and build the shop around it: filters by flavour instead of jargon, and a subscription that is one decision, not a form.
Design
Deep green, warm cream and one bright colour per origin. The labels on the bags double as the product page's design system.
Final experience
A store that feels like a brand you'd follow, where choosing a coffee is part of the fun.
Next
Pulse ↗
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